Digital Product
Digital experience design for car rental — booking flows, customer account management, integration with the group's ecosystem.
Andrea
Turco
Product Digital Designer
Enterprise, public administration, industry. Twenty years of experience.
01 — Selected Projects
Selected Projects
Digital Wallet
Complete redesign of the app for a multi-service digital payment institute. Onboarding reduced from 48 hours to 5 minutes, account activation CRO doubled.
Smart District
360° digital experience for a smart district of housing solutions and services. Introduction of Agile/Scrum, design system, shift from code-centric to user-centric.
Sales Automations
Three cross-platform apps for the international sales force. Co-design, digital ecosystem mapping, seamless integration of existing systems.
02 — About
I'm Andrea.
Product Digital Designer based in Rome, Head of Design at Fabaris (S3K group) since 2012. I've been designing digital products for over twenty years.
I've worked across different sectors — from public administration to industry, from luxury to gaming. Clients include the Italian Ministry of Defense, MBDA, NATO, Microsoft, Ford, Ferragamo, Sisal.
My experience covers product design, design systems, accessibility (WCAG, AGID, EAA), and team leadership in Agile environments. I focus on the essence of the product, not just theory and literature.
03 — Brands
I've worked for
Government & Defense
- Italian Ministry of Defense
- MBDA
- NATO
- ISTAT
- Roma Capitale
- ENAV
- ENAC
Enterprise & Tech
- Microsoft
- ABB
- Würth
- HTML.it
Mobility & Transport
- Alitalia
- Ford
- Range Rover
- Europcar
Luxury & Food
- Ferragamo
- Coldiretti
Gaming & Finance
- Sisal
- Admiral
- William Hill
- Intralot
21 Selected brands
5 Sectors
20+ Years of practice